Howdy!

I am a quantitative marketing strategy researcher focused on understanding the financial and societal impacts of marketing actions. My expertise includes business-to-business (B2B) sales, healthcare, and education, with a strong methodological background in causal modeling, applied machine learning, and optimization. My research has been published or accepted at Journal of Marketing Research, Clinical Gastroenterology and Hepatology, and Harvard Business Review.

I received my Ph.D. in Business Administration (Marketing) from the Mays Business School, Texas A&M University. At Indiana University, I teach Marketing Strategy. Previously, I have taught Marketing Research and Introduction to Marketing at the undergraduate level. During my doctoral studies, I taught Marketing Analytics to undergraduates at the Mays Business School, where I received the Dean’s Award for Outstanding Teaching.