Howdy!

I am a quantitative marketing strategy researcher focused on understanding the financial and societal impacts of marketing actions. My expertise includes business-to-business (B2B) sales, healthcare, and education, with a strong methodological background in causal modeling, applied machine learning, and optimization.

I received my Ph.D. in Business Administration (Marketing) from the Mays Business School, Texas A&M University. At Indiana University, I teach Marketing Strategy. Previously, I have taught Marketing Research and Introduction to Marketing at the undergraduate level. During my doctoral studies, I taught Marketing Analytics to undergraduates at the Mays Business School, where I received the Dean’s Award for Outstanding Teaching.