I’m a quantitative marketing strategy researcher, interested in understanding the financial and societal impact of marketing actions. My institutional expertise spans business-to-business (B2B)/sales, healthcare, and education, and my methodological expertise covers causal modeling, applied machine learning, and optimization.
I received my Ph.D. in Business Administration (Marketing) from the Mays Business School, Texas A&M University, co-advised by Hari Sridhar (Texas A&M University) and Vikas Mittal (Rice University).
At IU, I teach Marketing Research and Intro to Marketing at the undergraduate level. During my doctoral studies, I have taught Marketing Analytics to the undergraduate students at the Mays Business School, winning the Dean’s Award for Outstanding Teaching.
Ph.D. in Marketing, 2022
Texas A&M University
MS in Industrial Engineering, 2016
Texas Tech University
B.Tech in Mechanical Engineering, 2009
J.N.T.U College of Engineering, Hyderabad