Muzeeb Shaik

Muzeeb Shaik

Visiting Assistant Professor

Indiana University Bloomington

Howdy!


I’m a quantitative marketing strategy researcher, interested in understanding the financial and societal impact of marketing actions. My institutional expertise spans business-to-business (B2B)/sales, healthcare, and education, and my methodological expertise covers causal modeling, applied machine learning, and optimization.

I received my Ph.D. in Business Administration (Marketing) from the Mays Business School, Texas A&M University, co-advised by Hari Sridhar (Texas A&M University) and Vikas Mittal (Rice University).

At IU, I teach Marketing Research and Intro to Marketing at the undergraduate level. During my doctoral studies, I have taught Marketing Analytics to the undergraduate students at the Mays Business School, winning the Dean’s Award for Outstanding Teaching.

 


Interests
  • Quantitative Marketing Strategy
  • Social Impact of Marketing
  • Business-to-Business Marketing
  • Sales Management
  • Healthcare
  • Education
Education
  • Ph.D. in Marketing, 2022

    Texas A&M University

  • MS in Industrial Engineering, 2016

    Texas Tech University

  • B.Tech in Mechanical Engineering, 2009

    J.N.T.U College of Engineering, Hyderabad